Sugar Tax To Hit Sugary Cereal Sales

Due to information collected through a new study conducted in the UK, a proposed 20% sugar tax could potentially prohibit consumers from buying the unhealthy, sugary breakfast cereals.

Over one thousand individuals living in the United Kingdom participated in the study. They were given £10 to spend specifically on cereal and sweetened beverages. The researchers classified the products by healthier or less healthy based on their nutritional value.

The participants were asked to complete ten tasks on a supermarket shopping website. Five of the ten tasks were to buy cereals and the other five were to buy drinks sweetened by sugar. They had the option to not buy these items and were free to veer away.

Data reflects that the demand for sugary cereals would drop 48% if the consumers knew a tax was being applied and alternately would purchase healthier cereals. 

Researchers conducting the study observed the impact of a 20% and a 40% tac on sugary cereals and soda beverages with sugar. Researchers also examined whether or not telling the subjects that they were being taxed would influence the way that they shopped for groceries.

Here is what the research shows overall:

  • A 40% tax would reduce the purchasing of both sugary cereals and drinks
  • A 20% tax would reduce the consumption of sugary cereals but not beverages
  • A 20% tax would likely decrease the frequency of purchasing unhealthy items by about 50%

So what are the key takeaways from this study?

  1. A sugar tax will effect consumer markets on any sugary products
  2. Shoppers should be aware of how much they are being taxed for the items they are purchasing
  3. This tax and probably other food taxes will mark an effect on shopping behavior


New Cousin Of Humans Discovered

Denisova Molar leke badmos

Recent DNA tests reveal that the Denisovans lived alongside humans and Neanderthals for thousands of years.

Found in the archaeological site of the Denisova cave in Siberia, Russia, a molar tooth belonging to a female who lived over 50,000 years ago reveals that our Homo sapien ancestors may have had cousins!

Denisovans were only discovered to have existed 5 years ago.In 2010, a team of geneticists and anthropologists found a molar and finger bone, revealing strange DNA sequences.

Svante Pääbo of the Max Planck Institute for Evolutionary Anthropology led the team. He states, “It’s an amazing place because it’s actually the only place in the world where we know that three different groups of humans with very different histories all lived”

According to the DNA from this finger bone and molar, it has become clear that Denisovans contributed about 5% of the genome of Melanesians, living in Papua New Guinea and parts of the Pacific.

While very little is known about the Denisovans, from the 2010 discovery of another tooth, large in size, it is clear that they are distinctly different from modern humans and Neanderthals.

According to Bence Viola, the anthropologist from the University of Toronto tasked with examining the first Denisovan wisdom tooth, “large teeth with massive roots would probably require massive jaws.” So far, this is the only indication scientists have about what the Denisovans looked like.

There is a lot left to learn about the Denisovans.

Scientists do not actually know how old these bone fragments are except that they are over 50,000 years old. Also, contradictory to the 2010 studies, the research suggests that Denisovans are not as closely related to Neanderthals as previously thought.

While little is known about this human cousin, there are possibly many concealed Denisovans mistaken for humans or Homo erectus in museums across the world.

In the south of China, anthropologies have found many human teeth between 80,000 and 120,000 years old, featuring modern and ancient features, just like Denisovan teeth.

Much is to be revealed as research continues and more discoveries are made. With these new revelations, more about our own human history can be clarified.