As the smog increases in China, bottles of Canadian Rocky air are flying off the shelves.
Earlier this December, for the first time in history, Beijing issued a red alert for smog, and Canadian Rocky air is selling out. Vitality Air, a company in the business of bottling and reselling air from Banff, Alberta and Lake Louis in Banff National Park, has already sold out of it’s first shipment in China. Each canister of Vitality Air comes with an attached face mask the user can breathe through.
According to the Vitality Air website, their intention is as follows: “We want our customers to experience breathing the way it was intended. Free of city pollution, fragrances and waste; our Banff and Lake Louise lines of clean air are unmatchable in quality.”
While China is Vitality Air’s biggest market, the company also sells bottles of oxygen and fresh air in the Middle East, India, and North America.
The company obviously has a great marketing team because Vitality Air is now offering mini bottles of fresh air and suggesting they be purchased as unique stocking stuffers this holiday season.
The cofounders of Vitality Air started their business as a joke back in 2014. Originally, as a gag, Moses Lam and Troy Paquette sold plastic bags filled with air on eBay, for as little as $.50 per bag. They knew their prank was turning into a serious situation when one of these bags of air was sold for $160. Paquette and Lam knew there was a market and demand out there they needed to tap in to.
The pollution in China had actually improved in the first three quarters of the year. However, smog can be seen from space over China. Beijing was forced to terminate outdoor activities in schools for a time and close some roads due to decreased visibility.
Is this perhaps the most economical and important prank in history?